BDC Seminar | How To Cut Through The Marketing Noise
An introduction to branding for small business owners, startups and entrepreneurs, full of ready-to apply takeaways.
Branding is often misunderstood in the small business world and regarded as something that only the big companies can afford. The reality is, most small businesses fail because they don’t have a strong brand (or don’t have a brand at all).
Effective branding has changed now that consumers are both marketing-savvy and in control of the relationship.
No matter where you are in the life of your small business, and whether you have heard about branding but don’t quite get it or think your business doesn’t need branding, this workshop is for you.
LEARNING OBJECTIVES:
• Understanding what branding really is and the costs of not having a well defined brand.
• Changing mentality: from running a business to being a brand.
• The defining traits of a brilliant brand.
TRAINER: Valeria Basso, Symphonic Communications Consulting
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Date and Time
Wednesday Jun 7, 2017
11:30 AM - 1:00 PM CDT
Weds, June 7
11:15 AM Registration
11:30 AM Lunch
12:00 PM Session begins
Location
Connie's Family Restaurant
Event Room
3271 S Harlem Ave
Berwyn, IL 60402
Fees/Admission
Early bird registration by Monday, June 5 at 11:30AM is $15 for BDC members/$20 for non-members. After this date and at the door, $20 for BDC members/$25 for nonmembers.
NOTE: Early bird discounts applied at checkout.
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Contact Information
Berwyn Development Corporation
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